And it means that Spotify is dead-serious about catering to a very specific audience. The new Spotify’s vertical-scrolling navigation and free-flowing video reels certainly signal an adaptation – over-adaptation, in my opinion. The industry changed and we had to adapt.” In a TheVerge Decoder podcast interview with Söderström cited in the article linked to above, here’s what the company’s co-president said of the supposedly forthcoming HiFi tier: “We are going to do it, but we’re going to do it in a way where it makes sense for us and for our listeners. Instead, we got SpoTik-Tok, which is not surprising.
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